BMW Responds to Market Pressures with Growth in Used Cars and New Hybrid Innovations

Surge in Demand for Pre-Owned BMWs in Indonesia

With new car prices soaring in Indonesia, a growing number of potential car buyers are turning their attention to the used car market as a more accessible way to drive a high-quality vehicle. Official BMW dealerships such as BMW Astra have seized this opportunity by offering pre-owned vehicles in top condition—often with warranties that rival those of new cars. This trend has provided reassurance for buyers and further fuelled demand.

Sanfrantis Tanu, Executive Chairman of BMW Astra, revealed that the second-hand BMW market in Indonesia is booming, largely driven by first-time BMW customers who prefer to start with a used vehicle before committing to a new one. “Many of our customers are experiencing BMW for the first time and feel more comfortable trying a used car before considering a new purchase. We’re making that journey as easy as possible for them,” Sanfrantis said in Jakarta.

He also highlighted that attractive offers and robust warranty packages have contributed to the growth of BMW Astra’s pre-owned business, giving customers greater confidence in their purchases. “Even though these are used cars, our warranties ensure buyers don’t need to worry. If any issues come up, we handle them,” he explained. Although Sanfrantis declined to provide detailed sales figures, he remains optimistic about continued success in a challenging market.

BMW XM: Luxury and Hybrid Performance on Display in Spain

While BMW is strengthening its presence in the Indonesian used car market, it is also setting new standards in innovation across Europe. At the recent Extremadura Businessperson of the Year Awards in Cáceres, Spain, official BMW dealer Ceres Motor showcased the all-new BMW XM. This high-performance SUV combines luxury, advanced technology, and the latest hybrid powertrain, making it suitable for both professional and everyday use.

The BMW XM features a striking, muscular design and is powered by a V8 engine working alongside the M Hybrid electric system, delivering more than 600 horsepower. Inside, the XM boasts a refined, futuristic interior made from premium materials, packed with the latest connectivity technology. As BMW’s first electrified M model, the XM targets drivers who value exclusivity, sportiness, and efficiency in one vehicle.

Adapting to Global Trends: BMW’s Unified Approach

BMW’s dual strategy—meeting surging demand for certified pre-owned cars in Asia and pioneering hybrid luxury SUVs in Europe—highlights the brand’s adaptability to changing global market dynamics. By addressing both affordability and innovation, BMW is ensuring that its vehicles appeal to a diverse range of customers, regardless of market pressures.

From the bustling streets of Jakarta to the business hubs of Spain, BMW continues to build trust and excitement among drivers by offering reliable used vehicles and launching state-of-the-art models that set new benchmarks in performance and luxury.