BMW X3: A Bolder Look and a Sportier Drive, But at What Cost?

BMW has unveiled the fourth-generation X3, a pivotal update to its best-selling model, aimed at staying ahead in the highly competitive premium SUV segment. With a design that nods to the brand’s electric future and a clear shift towards sportier driving characteristics, the new X3 represents a major evolution – though not without some compromises.

A New Chapter for a Bestseller

Launched over two decades ago as a follow-up to the successful X5, the original BMW X3 marked a turning point for the Bavarian marque. Known primarily for its saloons and estates, BMW’s move into smaller SUVs paved the way for its now vast Sports Activity Vehicle (SAV) range. Today, the X3 is central to the brand’s identity, selling nearly 1,000 units daily last year.

This fourth-generation model continues on BMW’s flexible CLAR platform, accommodating a range of powertrains. Notably absent this time, however, is an electric variant. The iX3 successor, based on the Neue Klasse X concept, will instead arrive next year on a purpose-built EV platform – a sign of BMW’s future direction.

Design: Evolution with Edge

The X3’s visual makeover is both assertive and refined. Although its iconic kidney grille has increased in size, it’s been done more tastefully than on some recent models. The overall dimensions have only marginally changed – slightly longer, lower, and wider – yet the proportions give it a noticeably sportier stance.

There are new styling flourishes, such as the optional ‘Iconic Glow’ illuminated grille surround, which may divide opinion. While the X3’s silhouette remains recognisably BMW, the details suggest a shift towards a more expressive design philosophy – more style-led than driven by technical innovation.

Cabin: Digital-Heavy and Divisive

Inside, the X3 embraces BMW’s latest interior design language. The dashboard is dominated by large digital screens, and the infotainment system takes centre stage. This move towards a high-tech cabin, while modern, may not appeal to everyone – particularly those who preferred the understated elegance of the previous generation.

Some will also notice a slight dip in perceived material quality. Although still premium, certain surfaces lack the solidity and tactility long associated with the X3, making the cabin feel more trend-driven than timeless.

Driving Experience: Sharper, But Less Comfortable

BMW has clearly set out to make the new X3 more engaging on the road. The revised chassis is both stiffer and lighter, while the axles – especially at the rear – have been reengineered to support a broader track. These changes contribute to sharper handling and a more dynamic feel, especially through corners.

However, this newfound agility comes at the expense of ride comfort. Even with adaptive dampers, the suspension can feel too firm, particularly on rougher country roads. For drivers seeking the classic balance of comfort and control that BMW once mastered, the new setup may feel overly taut and uncompromising.

Final Verdict

The fourth-generation BMW X3 is a confident step forward, showcasing a bolder design and a sportier character that reflects changing customer preferences and prepares the way for the Neue Klasse electric era. It remains a practical and well-equipped SUV, but the new focus on sportiness may not suit all buyers.

With its strong presence, cutting-edge tech and familiar versatility, the X3 is still a serious contender in the premium SUV space. But in striving to be more exciting, it may have sacrificed a little of the polished everyday usability that made its predecessor so popular.

Pros

• Maintains solid practicality

• Offers dynamic driving characteristics

• Refined exterior design updates

Cons

• Firm ride can reduce comfort on uneven roads

• Cabin materials feel less luxurious than before

• Digital interface may overwhelm some users

Conclusion:
BMW’s latest X3 is a bold reinterpretation of a bestseller. It sets its sights on younger, more style-conscious buyers – but it’s a departure that might leave some long-time fans nostalgic for the brand’s more understated past.